The Property Of (PO), is active in premium bags and small goods market. The company provides an alternative to the classic full leather briefcases. PO is the creator of men’s fine bags and accessories. It is a Singaporean brand and the head office is located in the same country. Drawing inspirations from Asian cultures & Western traditions, PO combines the best of both worlds with a clean and timeless aesthetic in order to target people with contemporary urban lifestyles.
The name Property Of…was selected as an understated and non-label, which simply refers to the unique identity of each bag´s owner. The firm makes use of leather ID tags that come along with every purchase by the consumer. The reason why every bag is unique to each bag’s owner is due to the fact that a leather tag - a small piece of genuine leather - can be embossed with initials according to the buyer personal preferences. A consistent focus of the business is to offer timeless, functional and well-designed products. Waxed canvas, denim, heavy duty nylons are just some of the materials used along with the leather customizable ID tags and sturdy hardware in order to complete the entire Property Of look.
The owners are former café owners and have incorporated this in the currently existing concept of PO. The managers love cafes since it represents a social point. This meeting spot is for friends and lovers to gather. Such a place enables these people to have fun and build memories. The company’s stores are designed accordingly, it includes a bar, spontaneous staff standing on the other side of the bar, typical high-seated bar chairs serving all types coffee and the concept-related magazines provide the finishing touch. The store is designed in such a way that PO friends and acquaintances can drop by and spend their time.
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