If there’s anything fashion people are as fanatical about as getting their hands on their favorite designers’ collections each season, it’s getting into their favorite workout classes each week. They all have their alliances, whether it’s to a particular yoga teacher, a state-of-the-art Pilates reformer class or a boutique spin studio, and, naturally, they're not going to show up in just any old pair of sweats. Having the right high-end workout gear has become just as important. Of course, this phenomenon is not limited to the fashion community, though the industry has seen an uptick in sports-inspired clothing and activewear as daywear in 2015. Activewear sales are booming, and the active sports category is the fastest-growing segment of the market. It’s really based on the trend towards activewear as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways for the past few seasons. With more fashion-minded people adopting this trend, it’s natural for many labels to create product that speaks to what consumers want and are wearing.
In line with that thinking, a number of traditional ready-to-wear and accessories brands have added an activewear category to their offerings in recent months, with H&M, Old Navy, Juicy Couture, and Free People among them.